RFP Writing
RFP Writing Guides
Win more projects with better proposals
Practical, no-fluff guides for responding to website design and development RFPs—from deciding which ones are worth your time to writing proposals that actually convert.
How to know if an RFP is worth responding to
A simple scoring checklist for evaluating budget, scope, timeline, and fit—so you only spend time on the opportunities you can actually win.
Structuring a winning proposal
The exact sections every strong proposal needs—problem statement, approach, timeline, pricing, and proof—plus a template you can reuse on every RFP.
Writing the perfect first email
How to open a conversation with a prospect so you get a reply—covering subject lines, framing, and the one mistake that gets agencies ignored.
Pricing your proposal with confidence
How to present pricing on a $20K+ project, when to use fixed vs. phased pricing, and how to justify your number without discounting yourself.
Following up without being annoying
A respectful follow-up cadence that keeps you top of mind and dramatically improves your response rate after you submit a proposal.